We took FastLane from 10% to 75% market share. Then Chainlink bought the engine.
We run that same system for one or two technical companies at a time: dominate market share, grow TVL, scale enterprise value.
Coinbase Ventures·
Multicoin Capital·
Lido·
Chorus One·
Anchorage·
Figment Capital·
DBA Ventures·
Chainlink·
Binance·Coinbase·
Kraken·Figment·
Kiln·
P2P.org·
Monad·
Polygon·
Redstone·
Balancer·
Curvance·
Aave·
Pendle·
Deloitte·
BDO·
Mazars·
RSM·
UHY·
EisnerAmper·
Wealthsimple·
Findex·
Crowe·Coinbase Ventures·Multicoin Capital·Lido·Chorus One·Anchorage·Figment Capital·DBA Ventures·Chainlink·Binance·Coinbase·Kraken·Figment·Kiln·P2P.org·Monad·Polygon·Redstone·Balancer·Curvance·Aave·Pendle·Deloitte·BDO·Mazars·RSM·UHY·EisnerAmper·Wealthsimple·Findex·Crowe·Results of past engagements
No manufactured metrics. Each line is public, attributable, and defensible in a CFO's office.
FastLane Labs · Atlas MEV Auction
- 10% → 75% market share on Polygon in under 18 months
- $50M → $500M network stake weight; 8 → 120+ integrated validators
- RedStone white‑labeled the Atlas auction into Morpho, Venus, Unichain, and HyperEVM
- Chainlink acquired the Atlas IP for seven figures + liquidation rev share
shMonad · Liquid Staking Launch
- 5× TVL of nearest competitor in launch month (+$15M TVL added)
- 74% of Monad LST TVL today; 95%+ of Monad validators integrated
- Closed the protocol's first institutional LP: a seven‑figure staking allocation from a leading institutional DeFi fund
- Twitter: 200 → 38,000 followers (190×)
Koinly · B2B from Zero
- $0 → $300K ARR as the first B2B hire worldwide
- 48% demo‑to‑close rate (top rep in company)
- Closed Deloitte, BDO, Mazars, RSM, UHY, EisnerAmper, Wealthsimple, Findex, Crowe
OneAdvanced · Public Sector EFM
- 3 opportunities in one quarter at avg deal value £103,100
- Delivered to NHS Scotland, UCL, University of Manchester, Doncaster Council
- Attributable savings: UCL £3M · Manchester £1.8M · Doncaster £2M over 3 years
Supply‑side activation behind 68% of Monad stake weight running the protocol.
Validator BD, LP pipeline, and integration partnerships.
An institutional thesis built on millions of decoded events.
Agencies replaced by an AI stack on your voice.
The record and relationships an acquirer underwrites.
Eight things quietly costing you the quarter.
Deep analysis from thousands of community conversations, hundreds of successful closed-won deals, and onboarding cycles with deeply technical teams in blockchain infra and DeFi.
- 01
Your pipeline is stuck in Telegram chats and nobody knows what the next steps are.
- 02
Community engagement cratered after the hype peak.
- 03
The founder is a bottleneck in sales and community engagement.
- 04
You have no idea who holds your token, who is leaving, or why.
- 05
Agencies extracting $20-60K a month from your budget to post slop announcements.
- 06
The raise is stalling because the narrative doesn't click.
- 07
Institutions take the meeting, then conviction dies in the technical follow-up.
- 08
Deals stall in diligence: audits, timelocks, and legal questions sit unanswered for weeks.
The entry engagement: a $15K Diagnostic, two weeks, on your data.
Two weeks inside your pipeline, holder base, and narrative. You get:
- Your market position against whoever holds the dominant share, quantified
- A full system audit: pipeline, narrative, attention, spend
- The one move: the highest-leverage play to take share this quarter, with the execution plan to run it
The terms: $7.5K credits toward any tier if we continue. 72-hour mutual walk right, no questions. The findings are yours whatever you decide. Not ready for that? The twelve-question Default Score below is free and takes ten minutes.
Book the DiagnosticThe Market Share Domination Engine
The full motion: map, activate, narrate, compound, exit. A two-week diagnostic to start, then $15-25K/mo. The endgame is set from the beginning: become category default and optimise your exit potential.
Know the battlefield: your holder base, your supply-side pipeline, and your community decoded from chain and chat, reconciled against on-chain truth.
Recruit the validators, operators, and integrators who decide category winners. The same team integrated Binance, Coinbase, Kraken, Figment, and Kiln at FastLane.
The institutional thesis and capital narrative that make allocators and acquirers view you as investible.
Your story reaching a 400+ strong network of allocators and validators, so every share point you win gets harder to take back.
Winning the dominant market share creates the exit. The track record and the relationships position you as the premium target or the acquirer. At FastLane the buyer was Chainlink.
The category default position and the exit options it creates. Your first market map lands in fourteen days and costs you one kickoff call.
Account-Based Marketing for institutions
Category defaults get decided by exchanges, custodians, staking providers, and funds. Winning them is a different lane to community growth, yet both validate each other.
Named-account targeting
The institutional lead list is finite. Every target requires multi-threading, long-term relationship building, and long bureaucratic sales cycles.
Multi-stakeholder threading
An exchange integration crosses BD, infrastructure, compliance, and the trading team. We map every seat and sequence the touches.
Technical diligence, pre-cleared
Institutions stall on scary steps: at FastLane, 21% of onboarding froze at a single form field until the docs spoke operator language. Diligence packs, integration docs, and failure-mode answers are locked in before the counterparty asks.
Procurement-grade terms
Statements of work with acceptance criteria, throughput caps, and pause rights. The discipline that closed Deloitte, BDO, Mazars, and RSM at Koinly.
Two institutional books, one team: crypto counterparties at FastLane and Big 4 procurement at Koinly. The record includes a protocol's first institutional LP: a seven‑figure staking allocation closed with the counterparty's diligence run from the protocol side.
Start with a $15K diagnostic. Continue monthly.
Two weeks, one lens, board-ready, with $7.5K crediting toward your first month. Then three tiers on the same five capabilities; the dial is how much runs and how much of the team you get.
Protocols testing fit who want a senior operator in their corner.
- Quarterly research module + on-chain holder snapshot
- Weekly 30-min call, async access, monthly report
- Templates + templated investor and validator intros
Protocols with a clear bottleneck who want execution to match.
- Continuous community + on-chain monitoring with alerts
- Weekly 60-min call, quarterly board report
- Outbound on 1 segment + managed engagement
- Managed docs + AI FAQ bot
- 3 warm intros / month
Series A/B protocols who want a fractional executive in the room.
- All research, always-on with alerts
- 2× weekly + exec syncs, board + ad-hoc
- Multi-segment outbound + full engagement
- Full docs + AI content agent on your voice
- Unlimited warm intros + BD presence (2 days/wk)
- The diagnostic ships in fourteen days or your first retainer month is free.
- $7.5K of the diagnostic credits toward your first month if you continue.
- Either side can walk in the first 72 hours of an engagement for a full refund.
- Pause or throttle with 30 days notice, and you keep every dataset and artifact.
- Blockchain infra, decentralized AI, or B2B protocols with real usage
- $5M-$100M raised; post-product or late testnet
- A team that can absorb increased pipeline
- A decision maker who can commit to a 20-min diagnostic
- Consumer apps, NFT drops, memecoins
- Pre-product or pre-founder-market-fit teams
- Looking for guaranteed revenue (we deliver qualified opportunities and you close)
- Need results in under 30 days
We guarantee delivery, timelines, and your exit rights. We never guarantee revenue or a closed raise, and anyone who does is selling you regulatory risk. Embed is capped at three concurrent clients to protect delivery quality.
Asked and answered.
Why does the engagement start at $15K?
Because diagnosis is the work. The Diagnostic is two weeks inside your actual pipeline and holder base, it carries a $7.5K credit toward any tier, and a 72-hour mutual walk right protects both sides. If you want a free read first, the twelve-question Default Score takes ten minutes.
Why $15K and never less?
The floor protects the depth. A cheaper diagnostic would need to cut the decoded dataset or the walkthrough, and both are the point. The $7.5K credit means the diagnostic effectively costs half if you continue.
Why monthly recurring?
Crypto products ship continuously, so GTM has to run continuously. A 12-week project ends right when the work is starting to compound, and monthly keeps the pressure on our side: what did you ship for me this month?
What if we stop working together?
You are buying a system as much as an operator: the pipelines, playbooks, and datasets are documented and yours. Capacity is capped so delivery quality holds, and you see the whole method during the paid two weeks before any retainer.
Can you actually sell to exchanges and custodians?
It is the sport we trained in. At FastLane our integration book included Binance, Coinbase, Kraken, Figment, and Kiln among 120+ validators. Before crypto, the same playbook closed Deloitte, BDO, Mazars, and RSM at Koinly. Institutional procurement has one psychology; the wrapper changes.
Do you guarantee revenue?
No, and anyone who does is lying. We deliver qualified opportunities against acceptance criteria you define. You close them. Quarterly milestone reviews lock the definitions and the throughput cap.
Can I cancel?
Yes. Every tier is a 90-day initial commitment, then quarterly rolling. After that, 30 days notice ends the engagement at the next quarter break, and you can pause or throttle anytime with the term extending so you keep paid time.
How fast can we start?
The diagnostic can kick off within 5 days of the call. Monthly tiers start on the 1st of the following month after a signed engagement letter.
The Default Score: twelve questions across pipeline, holder base, narrative, attention, and spend, scored back to you by email.
Someone becomes the default in your category. Decide if it is you.
Twenty minutes on your marketshare and your endgame. Worst case, you leave with your share map and the biggest leak in your GTM system.